Step-by-step guide to creating a Google Ads Call Campaign

Step 1: Log in to Google Ads

• Go to ads.google.com

• Sign in with your Google account.

Step 2: Create a New Campaign

1. Click on “+ New Campaign”.

2. Choose your campaign goal. For calls, select:

   • Leads or Sales → then choose Phone calls.

3. Enter your business phone number where calls will be directed.

Step 3: Choose Campaign Type

• Select Search Campaign (Call campaigns only run on search).

• Select Calls as your campaign subtype.

Step 4: Set Campaign Settings

• Campaign name: Name it clearly (e.g., “Call Campaign – Chennai Office”).

• Networks: Uncheck “Display Network” (keep only Search).

• Locations: Target specific cities/regions (e.g., Chennai, India).

• Languages: Choose the language of your audience.

• Bidding:

  • Select Maximize Conversions (recommended).

  • Or Maximize Clicks → then set a max CPC bid limit.

Step 5: Add Call Extensions (Optional but Recommended)

• Go to Ads & Extensions → Extensions → Call Extension.

• Add your phone number (if not already added).

• Set call reporting ON so Google tracks call conversions.

Step 6: Set Budget

• Enter a daily budget (e.g., ₹500–₹2000 depending on your business size).

• Google will optimize spend toward driving calls.

Step 7: Create Ad Groups & Ads

1. Ad Group: Organize by services/products (e.g., Packers Movers Chennai, Packers Movers Velachery).

2. Keywords: Use intent-based keywords:

   • “Packers and movers near me”

   • “Best digital marketing agency Chennai”

   • “Plumber emergency Chennai”
     (Use phrase match and exact match).

3. Create Call Ads:

   • Business name (shown on ad).

   • Phone number (click-to-call).

   • 2 headlines (E.g., “Expert Movers in Chennai”, “Call Now for Free Quote”).

   • Description (E.g., “Fast, Reliable & Affordable Services. Call 24/7 Now!”).

   • Display URL (e.g., www.metrocitypackers.com).

⚡ Note: Unlike normal search ads, users cannot click through to your site – they only call directly.

Step 8: Set up Call Conversion Tracking

• Go to Tools → Conversions → Create New Conversion Action.

• Choose Phone Calls → Calls from Ads using Call Extensions or Call-Only Ads.

• Set conversion value (e.g., ₹1000 per call).

• Adjust call length (e.g., track calls longer than 30 seconds).

Step 9: Review & Publish

• Review targeting, budget, and keywords.

• Click Publish Campaign.

Step 10: Optimize After Launch

• Check performance in Campaigns → Ads → Extensions.

• Look at:

  • Call volume

  • Cost per call

  • Keywords generating the most calls

• Pause low-performing keywords and focus budget on high-converting ones.