What is SEO?

SEO (Search Engine Optimization) is the process of optimizing your website and online presence to improve its visibility in search engine results pages (SERPs) like Google, Bing, or Yahoo. The goal is to attract more organic (non-paid) traffic by making your content relevant, accessible, and trustworthy in the eyes of search engines.

How Does SEO Work?

SEO involves several strategies and practices aimed at improving your site's ranking. These include:

1. Keyword Optimization: Identifying and using the words and phrases your target audience is searching for.
2. On-Page SEO: Improving website elements such as titles, headings, meta descriptions, and content to align with search engine algorithms.
3. Off-Page SEO: Building backlinks (links from other websites to yours) to establish credibility and authority.
4. Technical SEO: Ensuring your site is fast, mobile-friendly, secure (HTTPS), and easy for search engines to crawl.
5. Content Creation: Publishing high-quality, relevant content that answers users' questions or solves their problems.
6. Local SEO: Optimizing for local searches, such as “near me” queries, which can help brick-and-mortar businesses.