What is digital marketing?
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, and web-based advertising, as well as text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's called digital marketing.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), (SMO) social media optimization, (SMM) Social media marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct e-mail marketing, Text ads, display advertising, video marketing and more.