What is digital marketing?

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, and web-based advertising, as well as text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's called digital marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), (SMO) social media optimization, (SMM) Social media marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct e-mail marketing, Text ads, display advertising, video marketing and more.

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SEO - Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

SMM - Social Media Marketing

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to build a brand; increase sales; drive traffic to a website.

SEM - Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

SMO - Social Media Optimization

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Local SEO

Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience.

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