Search Where: Search results Ad type: Text ads
	Display Where: Websites, search results, Gmail inboxes Ad types: Image ads
	Video Where: YouTube Ad types: Video ads
	Discovery Where: Feeds on the YouTube homepage and “What to watch next”, Gmail inboxes, and Discover Ad types: Multi-image carousel ads
	App Where: Search results on mobile devices, Google Play, YouTube, AdMob, Discover, and more than 3 million sites and apps Ad types: Your auto-created ads combine text, image, video, or HTML5 assets you upload, or assets from your app’s listing in the relevant application store
	Shopping Where: Search results, Shopping tab on search results, websites, Gmail inboxes Ad types: Product listing ads
	Local Where: Google maps, websites, and YouTube Ad types: Text and image ads

3. Set a budget

You’ll set an average daily budget to control how much you spend with your ad bidding. You can change it at any time.

4. Choose your bidding

If you’ve selected a campaign goal, when selecting a bid type, you’ll see a recommendation for bidding focus, for example, “conversions”, based on your campaign goal.

This is to ensure that your campaign is designed to meet your specific goal. For some campaign types, if you choose not to select the recommended bidding focus, you can choose an automated bidding strategy, for example, Target Cost Per Acquisition (CPA) or Target Return on Ad Spend (ROAS).

5. Add extensions to your ads

With Search, Video, and Discovery campaigns, you can add additional information to your ads like more website links, directions, or a phone number to call.

These extensions give people more reasons to choose your business and typically increase an ad’s click-through rate by several percentage points. Learn more about ad extensions and extensions you can select based on your business goals.

6. Create ad groups

For all campaigns, except Shopping, you’ll group sets of related ads together around the same targeting. For example, you’d group ads that focus on dress shoes together and have them target people searching for dress shoes.

7. Select your targeting

Targeting helps define how narrow or broad your audience targeting will be. Without targeting, your ads will have the widest reach. Targeting your ads lets you hone in on the specific customers who are interested in what you have to offer.

Common forms of targeting include keywords, audiences, locations, topics, devices, and remarketing.

8. Set up conversions

Conversion tracking can help you track the actions that you want customers to take on your website. They can greatly improve your ability to assess the effectiveness of your ads, targeting, and overall campaigns.