What is email marketing :
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, sales, or donations.
Get Started With Email Marketing: 10 Things You Need to Do First.
1. Choose an email marketing service provider
2. Gather contacts for your email marketing list
3. Add your contacts into your email marketing account
4. Set up your welcome email
5. Create a reusable email template
6. What are you offering? — Headline
How will it help the reader? — Message body
What should they do next? — Call to action
example of email marketing
This simple three-step formula helps you stay focused so you can write effective messages fast.
7. Spend time on subject lines
Your email subject line is one of the most important lines of text in your whole email.
Why? Your subscribers see your subject line even before they open your message. Make a good impression and people won't be able to resist opening. Write something bland and they might skip over your message without a second thought.
Your subject line should be short and snappy — around 40 characters.
Use these tips to write good subject lines.
8. Preview and test before you send
Especially when you're first getting started with email marketing, it's easy to slip up every once in a while.
send a test of your email marketing
9. Send your email (at the best time)
When you're ready to send out an email, timing is an important factor to consider.
Every audience is different and the best time to send will differ based on who's on your email list.
Based on customer data, we've compiled some information on which day and time might work best for your industry.
You can also create a consistent sending schedule and stick to it. For example, if you send out a newsletter on the first of every month, your audience will come to expect it in their inboxes.
If you do decide to follow a set schedule, tell people at the point of sign-up by saying something like:
“Would you like to sign up for our Hints & Tips newsletter? We'll send you a roundup of our top blog posts, upcoming webinars, and best marketing advice on the second and fourth Wednesdays of every month.”
Your subscribers will know when they'll hear from you next and you can schedule your message to send based on your established schedule.
schedule email marketing for later
10. Track your results
Don't be deceived — email marketing doesn't end with a send. You will want to track your open rate, click-through rate, unsubscribe rates, etc., and work to improve over time.
If you want to see real results from your email marketing, you need a strong understanding of how each email performs so you can make improvements and learn more about your customers and subscribers.
Spending a few minutes in your email reports will tell you valuable information like who opened your email, who clicked on specific links, and what information was the most interesting to your readers.