Performance Digital Marketing Executive Job

Performance Marketing Executive – Tamil Nadu

Location: Tamil Nadu

Experience: 1+ years Employment Type: Full-time Company

Description

Lanstitut is an employability-focused platform connecting healthcare professionals with global job opportunities, while offering language training, certification assistance, and cultural integration programs. The platform addresses workforce shortages and rising healthcare demands in regions such as Germany, Italy, Japan, and the GCC. Lanstitut enables healthcare professionals to overcome language and cultural barriers, promoting professional success in international environments. By simplifying migration processes, Lanstitut reduces complexity and costs for healthcare systems and supports professionals’ career growth.

Job Description

We are looking for a results-driven Performance Marketing Executive to manage and optimize paid marketing campaigns focused on lead generation and conversions across Tamil Nadu. The ideal candidate should have strong hands-on experience with paid platforms, a data-driven mindset, and a clear understanding of regional audience behavior.

Key Responsibilities

● Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and other performance channels

● Drive high-quality leads and conversions while maintaining cost efficiency

● Create and test multiple ad creatives, copies, and audience segments specific to Tamil Nadu

● Monitor daily campaign performance and optimize budgets, targeting, and creatives

● Track key metrics such as CPL, CAC, ROAS, CTR, and conversion rates

● Coordinate with the creative and content teams for ad creatives and landing pages

● Conduct A/B testing and performance experiments to improve campaign results

● Prepare weekly and monthly performance reports with clear insights and action plans

● Stay updated with platform trends, algorithm changes, and best practices

Required Skills & Qualifications

● 1+ years of hands-on experience in performance marketing / paid ads

● Strong expertise in Meta Ads and Google Ads

● Experience in lead generation campaigns

● Good understanding of targeting, retargeting, and funnel optimization

● Data-driven approach with strong analytical skills

● Familiarity with tools like Google Analytics, Meta Ads Manager, and Google Tag Manager is a plus

● Ability to work independently and take ownership of campaigns
Preferred

● Experience running region-specific or vernacular campaigns for Tamil Nadu

● Knowledge of Tamil audience behavior and market trends

● Experience in education, healthcare, or service-based industries

What We Offer

● Opportunity to work on high-budget, high-impact campaigns

● Fast learning and growth in a performance-focused environment

● Collaborative team culture with room for experimentation and ownership