New
Advanced Level Digital Marketing Course
- Description
- Curriculum
- FAQ
- Reviews
MODULE 1
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DIGITAL MARKETING LANDSCAPEIn today’s technology-driven world, digital marketing has become an essential part of business success. It refers to the promotion of products, services, or brands using electronic media, primarily the internet. With the widespread use of smartphones, social media, and search engines, digital marketing offers businesses a powerful way to connect with their target audiences and grow their online presence.
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Digital marketing overview -
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Campaign Goals
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Key Digital Marketing Channels
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Developing a Digital Marketing Plan
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Traditional VS Digital Marketing
MODULE 2
MODULE 3
MODULE 4
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ON-PAGE OPTIMIZATION
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HTML and CSS Basics
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Important HTML Tags
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About Website Meta HTML tags – Live Project
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Why are Meta Tags important in On-page SEO
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Keyword Density
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Include keywords in the Meta tags
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Content Optimization and Meta Tags Length
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Title and Description Unique Page
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Images, Alt, Heading tags, Content Optimization
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Fav icon & webpage Speed Optimization
MODULE 5
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TECHNICAL SEO
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URL Structure
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URL Length
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Webpage Speed Analysis Tool – live Project Demo
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301 Redirects
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302 Redirections
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About 404
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Robots.txt file
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How to create robots.txt file –live Project demo
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How to Upload a robots.txt File to a Server
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What is an XML sitemap
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XML generator tool live demo
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Sitemap Submission to GSC & Cloud Server
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Internal Links and Important
MODULE 6
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OFF-PAGE OPTIMIZATION
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Google Page Rank Algorithm
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DA & PA tool test live Project
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What is MOZ and Website Rank – tool
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Why Backlinks are important in SEO
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Backlink types & Techniques
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Bookmarking technique
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Forum & Article submissions
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Web 2.0 sites
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Blog Commenting
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Classified ads Submissions
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Directory Submissions
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Search Engine Submissions – live demo
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GOOGLE & BING TOOL
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Image Optimization on Google – Image Search
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Video Development tool
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Video Optimization & Submission – tool live Project
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Answering site submissions
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Guest Posting
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Major Social Media site submissions
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Business Listing – Google tool Live project demo
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Poster designing & #tag work
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MODULE 8
MODULE 9
MODULE 10
MODULE 11
MODULE 12
MODULE 13
MODULE 14
MODULE 16
MODULE 15
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GOOGLE SEARCH CONSOLE
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Organic performance
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Key performance metrics
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Clicks, impressions, CTR
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Top search queries
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Top pages
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Usage of various filters
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Structured data
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URL inspection
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Coverage issues
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Sitemaps
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Mobile usability
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FAQS, LOGOS & Breadcrumbs
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Manual action
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Security issues
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Links
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Legacy tools & reports
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MODULE 18
MODULE 19
MODULE 20
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MODULE 21
MODULE 23
MODULE 24
MODULE 26
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SOCIAL MEDIA OPTIMIZATION
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Creating social media profiles and pages on Facebook, Twitter, Instagram, and LinkedIn
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Optimizing posts with hashtags
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Group participation
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Event creation
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Insight reports
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SOCIAL MEDIA MARKETING
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Social media channels
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Facebook marketing
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Instagram marketing
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Twitter marketing
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LinkedIn marketing
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Emerging social media channels
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MODULE 28
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FACEBOOK MARKETING
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Facebook page optimization
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Facebook Business Manager creation
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Campaign creation - video, lead generation, event promotion, page like ads, post reach increasing, app store, etc.
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Audience setup
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Creative ADS posting(image, video, carousel, album)
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Budget and bidding strategy
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MODULE 30
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MODULE 33
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EMAIL MARKETING
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How does email marketing work?
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Email marketing types
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Opt-in email marketing
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Email marketing account setup
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Web form and list setup
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Broadcast email creation
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Autoresponders setup
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Optimizing to increase inbox percentage
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Selecting top email marketing tools like Mailchimp
MODULE 35
What is a Digital Marketing course?
A Digital Marketing course is a training program designed to teach students how to use online platforms and tools to promote products, services, or brands. It covers topics such as SEO, social media marketing, Google Ads, content marketing, email marketing, and analytics.
Who can join this course?
Anyone interested in learning digital marketing can join. This includes students, working professionals, business owners, freelancers, and career switchers. No prior experience is required.
What are the prerequisites for enrolling in this course?
Basic computer knowledge and internet browsing skills are sufficient. Familiarity with social media and English communication is helpful but not mandatory.
What topics are covered in the course?
Key topics include:
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Google Ads (PPC)
Email Marketing
Content Marketing
Web Analytics
Affiliate & Influencer Marketing
Website Creation & Blogging
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Google Ads (PPC)
Email Marketing
Content Marketing
Web Analytics
Affiliate & Influencer Marketing
Website Creation & Blogging
What is the duration of a Digital Marketing course?
Most Digital Marketing courses range from 2 Months, depending on the training mode (online/offline) and the depth of the syllabus.
Is this course available online or offline?
Yes, Available
Will I get a certificate after completing the course?
Yes, upon successful completion of the course, you will receive a Digital Marketing Certification, which can boost your resume and job prospects.
What career opportunities are available after this course?
After completing the course, you can work as a:
Digital Marketing Executive
SEO Specialist
Social Media Manager
Content Marketer
PPC Expert
Freelancer or Consultant
Start your own digital marketing agency
Digital Marketing Executive
SEO Specialist
Social Media Manager
Content Marketer
PPC Expert
Freelancer or Consultant
Start your own digital marketing agency
Will I get hands-on training and live projects?
Yes, most quality courses include practical assignments, live projects, and real-time campaign management to build industry-ready skills.
How much does the course cost?
The cost of a digital marketing course can vary based on the duration and institute. It typically ranges from ₹10,000 to ₹50,000 for short-term courses, and ₹50,000 to ₹1,50,000 for advanced or diploma programs.
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Prerequisites
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Expert Level Digital Marketing Course
₹49,000 ₹35,400
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What is Prerequisite coursesA prerequisite is a specific course that you must complete before you can take another course at the next grade level.
Course details
Duration
2 Months
Lectures
285
Video
50 Hrs
Assignments
1
Level
Advanced Level
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