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Course: Expert Level Digital Marketing
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Curriculum

Expert Level Digital Marketing

Text lesson

DIGITAL MARKETING LANDSCAPE

In today’s technology-driven world, digital marketing has become an essential part of business success. It refers to the promotion of products, services, or brands using electronic media, primarily the internet. With the widespread use of smartphones, social media, and search engines, digital marketing offers businesses a powerful way to connect with their target audiences and grow their online presence.

 

Unlike traditional marketing methods such as newspapers, radio, and television, digital marketing provides a more cost-effective, measurable, and interactive approach. Businesses of all sizes can benefit from digital marketing—whether it’s a small startup or a large multinational corporation.